My Top YouTube Niches with the Highest RPM in 2024: With Numbers

I have done research trying to find YouTube Niches with the highest RPM (Revenue Per Mille), representing the earnings generated per 1,000 views. I was Surprized by the fact that a lot of Users were very honest about their earnings. So i calculated the average Revenues from the pool of information i collected to share it with you (with examples).

Here is an example of a very high $32.06 RPM Side Hustle Niche with a High-Paying Audience:

How much YouTube paid me in 2023 | Small Channel | REAL NUMBERS! by Side Hustles With Karynn

1. RPM $12.50 average – Finance and Investment

Investment strategies, budgeting tips, and financial planning. Advertisers in the finance industry often pay higher rates for targeted audiences seeking valuable financial advice.

Content Types

The Finance and Investment niche encompasses a wide range of topics, leading to varied content formats:

• Personal Finance: Budgeting, debt management, saving strategies, credit improvement, frugal living tips.
• Investing: Stock market analysis, fundamentals of investing, portfolio building, cryptocurrency insights, trading strategies.
• Real Estate: Property investing, flipping houses, real estate market trends.
• Financial News & Analysis: Economic breakdowns, stock market reports, financial policy discussions.
• Entrepreneurship: Business advice, startup funding, scaling strategies.
• Taxation and Accounting: Tax tips for individuals and businesses, accounting basics.

Target Audience

The finance niche attracts a broad audience with a shared interest in improving their financial lives:

• Beginners: Looking for foundational knowledge and basic financial skills.
• Active Investors: Seeking insights on markets, strategies, and specific investment opportunities.
• Financially-Minded Individuals: Keeping updated on economic trends and news.
• Business Owners and Entrepreneurs: Exploring financial management and growth strategies
• Anyone Aiming for Financial Freedom: Wanting to learn about wealth building and long-term planning.

Why is it a Popular Niche?

• Universal Need: Everyone interacts with money and seeks a more secure financial future.
• Potential for High Earnings: The lucrative keywords and advertiser interest create opportunities for good revenue.
• Trustworthiness is Key: Audiences value reliable advice, making creators who build trust very successful.
• Educational Value: People want to improve their financial literacy through accessible content.

How Much I Made On YouTube in 8 days (Small Channel/Finance Niche) by Robert Delins

2. RPM $12.21 average – Real Estate and Property Investment

Real estate has always been a lucrative industry, and content related to property investment, home buying/selling tips, and market trends can attract advertisers looking to target individuals interested in real estate transactions.

Content Focus

Within this niche, you’ll find diverse content covering various aspects of real estate investment:

• Investing Strategies: House flipping, wholesaling, buy-and-hold rentals (Airbnb, traditional, etc.), commercial real estate, real estate investment trusts (REITs).
• Market Analysis: Local and national market trends, property valuation, forecasting, identifying profitable areas.
• Property Management: Tenant screening and management, property maintenance tips, handling legal aspects.
• DIY/Renovation: Tutorials, project breakdowns, and cost-saving renovation strategies.
• Success Stories: Investor journeys, inspiring transformations, and behind-the-scenes deal breakdowns.

Target Audience

The niche attracts people with different experience levels and motivations:

• New Investors: Seeking foundational knowledge and guidance on getting started.
• Experienced Investors: Interested in new strategies, market analysis, and networking with other investors.
• Homeowners: Wanting to explore ways to increase their property’s value.
• DIYers: Looking to enhance their home improvement and renovation skills.
• Passive Income Seekers: Exploring real estate as a route to financial independence.

Reasons for Popularity

• Potential Wealth Building: Real estate is seen as a tangible asset with the potential to generate significant returns.
• Accessible Content: Videos provide clear explanations and visual demonstrations, simplifying complex concepts.
• Success Stories: Testimonials and case studies create a sense of possibility and motivate viewers.
• Dream Building: Content around house tours and property transformations fuels a passion for design and the aspirational aspects of real estate.

How Much YouTube Paid Me in One Month (With 1k Subscribers) by Irina Dee

3. RPM $7.93 average – Health and Medicine

The health and medicine niche is booming, and advertisers are keen on promoting products related to fitness, nutrition, and mental well-being. Create content that provides valuable insights, tips, and recommendations to engage health-conscious viewers.

Content Types

This niche covers a wide range of health-related topics, leading to diverse content formats:

• Medical Conditions & Treatments: Explanations of diseases, symptoms, diagnostic procedures, treatment options, and preventative measures.
• Nutrition & Fitness: Healthy eating plans, workout routines, weight loss advice, and exercise demonstrations.
• Mental Health: Discussions on anxiety, depression, stress management, mindfulness, and therapy techniques.
• Alternative Medicine: Exploration of acupuncture, herbal remedies, naturopathy, and other complementary therapies.
• Lifestyle & Wellness: Sleep hygiene, self-care practices, healthy habits, and holistic well-being approaches.
• Doctor/Expert Interviews: Conversations with medical professionals providing insights and answering common questions.

Target Audience

The Health and Medicine niche caters to a diverse audience with various health concerns and interests:

• Patients: Seeking information about their medical conditions, treatment options, and support systems.
• Wellness Enthusiasts: Proactively looking to optimize their health through diet, exercise, and lifestyle modifications.
• Caregivers: Searching for resources to support loved ones with medical or health needs.
• Health-Conscious Individuals Looking for reliable information on general health topics and preventative measures.

Why is it Important?

• Accessibility: YouTube makes health information more accessible than traditional healthcare settings.
• Empowerment: Content can empower individuals to take ownership of their health and advocate for themselves.
• Combating Misinformation: Reputable channels can provide a counterweight to misleading or inaccurate health information online.
• Community Building: Viewers connect in comments, finding support and understanding from those with shared experiences.

100,000 views on a Medical YouTube Video: How much did I earn?

4. RPM $7.12 averare – Online Business and Entrepreneurship

As more people explore online business opportunities, content related to entrepreneurship, e-commerce, and digital marketing is in high demand. Advertisers targeting budding entrepreneurs are willing to pay a premium for relevant exposure.

Content Variety

This niche covers a wide range of topics essential for building and scaling an online business:

• Business Models: Dropshipping, e-commerce, affiliate marketing, digital products, service-based businesses, SaaS (Software as a Service), etc.
• Marketing and Sales: Content marketing, SEO, social media strategies, email marketing, paid advertising, sales funnels.
• Mindset and Productivity: Overcoming limiting beliefs, productivity systems, goal setting, time management.
• Technology and Tools: Website builders, email marketing platforms, graphic design tools, project management software.
• Freelancing: Finding clients, pricing services, building a freelance portfolio.
• Passive Income: Strategies for creating income streams that require minimal ongoing work.

Target Audience

The Online Business and Entrepreneurship niche appeals to a diverse group of people:

• Aspiring Entrepreneurs: Dreaming of starting their own online venture and breaking free from the 9-to-5.
• Side Hustlers: Looking to build an additional income stream alongside their day job.
• Established Business Owners: Seeking new tactics to grow their existing online businesses.
• Those Wanting Location Independence: Interested in creating a business that grants them the freedom to work from anywhere.
• Lifestyle Seekers: Motivated by the flexibility and potential income that online businesses offer.

Reasons for Popularity

• Low Barrier to Entry: Building an online business can be more accessible and affordable than traditional brick-and-mortar businesses.
• Scalability: Online businesses have the potential to reach a global audience and scale rapidly.
• Control & Flexibility: Entrepreneurs have greater control over their work, schedule, and income potential.
• The Rise of the “Creator Economy”: More people are seeking to monetize their skills and passions online.

YouTube earnings Exposed by Pashak

5. RPM $6.75 average – Automotive

The automotive niche on YouTube is a diverse and popular topic that attracts viewers of all ages and interests. It covers a wide range of content, including car reviews, car news, car modifications, car history, and car culture.

Content Types

The automotive niche covers a vast range of subjects, appealing to a broad spectrum of interests:

• Car Reviews: In-depth analysis, performance tests, comparisons, and first impressions of new and used cars.
• DIY Tutorials: Detailed guides on car maintenance, repairs, modifications, and restoration projects.
• Build Projects: Documenting ambitious projects like engine swaps, custom builds, and full-on restorations.
• Motorsports: Coverage of racing events, professional driving insights, and track day experiences.
• Automotive News & Trends: Updates on the latest releases, industry news, and analysis of the car market.
• Automotive History & Culture: Exploration of iconic cars, vintage vehicles, and the impact of automobiles on society.
• Entertainment & Humor: Lighthearted car challenges, pranks, and automotive-related comedy content.

Target Audience

The automotive niche draws a passionate and dedicated audience:

• Car Enthusiasts: Sharing a passion for all things automotive, from performance to design.
• DIY Mechanics: Seeking knowledge and inspiration to work on their own cars and save money.
• Potential Car Buyers: Researching models, reviews, and comparisons to make informed decisions.
• Gearheads: Interested in performance upgrades, modifications, and the latest automotive technology.
• Casual Viewers: Enjoying car-related entertainment, spectacular builds, or satisfying transformations.

Why it’s Popular

• The Passion Factor: Cars stir strong emotions and inspire passion in enthusiasts globally.
• Visual Appeal: Cars are beautiful and fascinating machines, making for visually compelling content.
• Big-Budget Production: Some creators have the resources to create high-quality, cinematic productions.
• Sense of Community: The automotive niche fosters a strong community where viewers connect over shared passions.
• Commercial Appeal: Car manufacturers, parts suppliers, and dealerships recognize the marketing power of YouTube in this niche.

WHY I quit my JOB to become an Automotive YouTuber! by Rush Shift

6. RPM $5.73 average – Technology Reviews and Tutorials

Tech-savvy audiences are always on the lookout for the latest gadgets, software, and tech trends. Creating informative reviews and tutorials in the technology niche can attract high-paying advertisers looking to reach a tech-focused audience.

Types of Content

Within this niche, you’ll find a massive range of content to satisfy any tech-curious viewer:

• Product Reviews: Detailed evaluations of new gadgets, software, and services, covering specs, features, pros, and cons.
• Comparisons: Side-by-side breakdowns of competing products, helping users make informed decisions.
• Unboxings: The thrill of seeing a new gadget opened and explored for the first time.
• Tutorials: Step-by-step guides on using software, setting up devices, and troubleshooting common tech issues.
• Explainer Videos: Simplifying complex tech concepts or breaking down the latest trends (like AI advancements or cloud-based services).
• Tech News & Opinions: Coverage of new releases, industry developments, and insightful commentary on the tech world.

Target Audience

This niche draws a broad and tech-savvy crowd:

• Early Adopters: Eager to discover the latest gadgets and stay ahead of the curve.
• Informed Buyers: Seeking detailed reviews and comparisons to make smart purchase decisions.
• Tech Enthusiasts: Passionate about all things technology, from bleeding-edge innovations to retro gadgets.
• Problem Solvers: Searching for tutorials or troubleshooting guides to fix their technology issues.
• General Consumers: Wanting to learn the basics of new software or devices.

Why It’s So Popular

• Informed Decisions: YouTube reviews and tutorials empower consumers to make better tech choices.
• Staying Current: This niche keeps people updated on the ever-evolving world of technology.
• Buying Guides: The content functions as a comprehensive buying guide, saving time and money for viewers.
• Accessibility: Complex tech concepts are simplified, making them accessible for a wider audience.
• Entertainment Value: Well-made tech reviews can be as fun and engaging as any other type of content.

A User on Reddit posted this comment: “it depends on your niche. I get approx $500 for 100k views per month. That’s for my tech channel. So a million views would be $5000. (Which would be nice).”

7. RPM $5.14 average – Lifestyle and Travel

Cater to audiences with a penchant for luxury living and travel. Advertisers in the luxury industry are often willing to pay more to reach an affluent demographic interested in high-end products and exotic destinations.

Sub-Niches within Lifestyle & Travel

This niche is an umbrella term for multiple areas of focus:

• Travel Vlogging: Documenting journeys around the world, showcasing destinations, local experiences, and travel tips.
• Budget Travel: Smart and cost-effective travel strategies, finding hidden gems, and backpacking adventures.
• Luxury Travel: Exploration of high-end resorts, exclusive accommodations, and once-in-a-lifetime experiences.
• Food & Culture Travel: Immersion in local cuisines, exploring food markets, and experiencing cultural events through a culinary lens.
• Digital Nomad Lifestyle: Documenting the ups and downs of working remotely while traveling the world.
• Expat Life: Sharing experiences of moving abroad, adapting to new cultures, and building a life in a foreign country.
• Minimalist Living: Embracing simplicity, intentional choices, and often combined with travel or van life.

Target Audience

The Lifestyle and Travel niche appeals to a diverse audience:

• Aspirational Viewers: Dreaming of travel and seeking inspiration for future adventures.
• Travel Planners: Looking for destination ideas, practical tips, and itineraries.
• Armchair Travelers: Enjoying exploring the world from the comfort of their homes.
• Cultural Enthusiasts: Interested in local customs, traditions, and authentic experiences.
• Those Looking for Change: Seeking inspiration for life changes, whether it’s relocating or embracing a nomadic lifestyle.

Reasons for Popularity

• Escapism: Beautiful visuals and captivating stories offer a temporary escape from daily routines.
• Inspiration: Channels spark wanderlust, encouraging people to step outside their comfort zones.
• Practical Value: They provide travel hacks, packing tips, and destination guides.
• Entertainment: Well-crafted lifestyle and travel videos are fun to watch and share personal journeys.
• Community: Viewers connect with like-minded people and engage in travel discussions.

how much youtube paid me as a small youtuber | my analytics & youtube monetization journey by Celine ♡

8. RPM $4.88 average – Gaming

A broad category that encompasses a wide range of content related to video games. Some of the most popular sub-genres of gaming content on YouTube include: Gaming News and Reviews, Gaming Challenges, Walkthroughs, Let’s Plays.

Types of Gaming Content:

The realm of gaming content is vast, encompassing many different styles and formats:

• Let’s Plays: Playthroughs of games with commentary, reactions, and often comedic elements.
• Game Reviews: In-depth analysis, opinions, and recommendations on new or popular games.
• Walkthroughs & Guides: Step-by-step instructions to help players overcome challenges, find hidden items, or unlock achievements.
• Speedruns: Attempts to complete games as quickly as possible, showcasing skillful play and clever strategies.
• Esports Coverage: Livestreams, commentary, and analysis of professional gaming tournaments and competitive events.
• Gaming News and Trends: Updates on upcoming releases, industry insights, and discussions about gaming culture developments.
• Retro Gaming: Revisiting nostalgic classics, exploring gaming history, and comparing vintage gameplay to modern experiences.

Target Audience:

Gamers of all demographics and interests flock to YouTube:

• Casual Gamers Looking for entertainment, walkthroughs for challenging titles, or discovering new games.
• Hardcore Gamers: Seeking high-level gameplay, advanced strategies, competitive insights, and news that impacts their favorite games.
• Mobile Gamers: Discovering mobile game trends, watching reviews of new releases, and finding helpful tips.
• Nostalgic Gamers: Revisiting childhood classics and reliving memories through retro gaming content.
• Gaming enthusiasts: Connecting over news, sharing passionate opinions, and finding a community around specific games or genres.

Why It’s So Popular

• Entertainment value: Gaming content is fun, engaging, and often humorous.
• Accessibility: Games are a universal entertainment form, appealing to people of all ages and backgrounds.
• Wish fulfillment: Viewers live vicariously through skilled players completing difficult games.
• Practical Value: Walkthroughs and guides help players improve and overcome obstacles.
• Community: The gaming niche creates a sense of belonging around shared passions and specific titles.

How Much YouTube Paid Me For 2,500,000 Views by Wick Gaming